Artificial Intelligence (AI) for FP&A – What’s Holding Finance Back?
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Artificial Intelligence (AI) for FP&A – What’s Holding Finance Back?

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As the promise of Artificial Intelligence (AI) within corporate performance management (CPM) moves from fiction to fact, many FP&A teams are asking the same basic question.  What do AI and Machine Learning (ML) mean for me?

To answer this question and more, our AI for FP&A blog series is designed to help organizations prepare for the AI and ML journey and move beyond the hype.  Where to begin?  Well before jumping into any new journey, it’s critical to chart the course to anticipate what’s in store on the road ahead.  And for a topic as exciting and overhyped as AI, any new journey must begin by considering the key factors that have traditionally held Finance back from AI adoption.

Market Appetite for AI and ML

As we shared in the first post of the AI for FP&A blog series, about 60% of organizations are using or actively exploring ML according to the 2021 Dresner Advisory Wisdom of Crowds® Data Science and Machine Learning Market Study (see Figure 1).  On the surface, the progression over the last 5 years underscores the AI hype and excitement for the potential of AI for FP&A.

Figure 1: Dresner Advisory Wisdom of Crowds® Data Science and ML Market Survey

But when one breaks the data down by function, a bit of a different reality emerges for the Office of Finance and FP&A.

The study shows that only 20% (see figure 2) of Finance organizations are currently using AI and ML, and Finance actuals lag most functions despite all the buzz and chatter we all hear about.

Figure 2: Deployment of AI and ML by Function

What’s Holding FP&A Back?

With so much buzz and such little adoption, let’s examine the key barriers holding FP&A and Operations teams back from mainstream adoption of AI and ML solutions (see figure 3):

Figure 3: AI Barriers to Entry for FP&A

Lack of Expertise

Without dedicated expertise or resources, FP&A’s ability to take advantage of AI and ML is severely limited.

Lack of Scale

Lack of Business Intuition & Transparency

Figure 4: AI in Current CPM Solutions

As a strategic business partner, it’s FP&A’s role to instill confidence in forecasting processes.  And while leveraging AI and ML is likely to increase forecast accuracy – if P&L owners cannot assess the drivers that comprise their forecasts – P&L leaders will never own their forecasts.

And if P&L owners do not own their forecasts, forecasting processes break down and fail altogether which means FP&A has failed too.

Fragmented & Disconnected Processes

Conclusion

As AI and ML for FP&A enter the mainstream, organizations will undoubtedly have several choices to consider.  On one spectrum, solution vendors for AI (see Figure 5) are offering everything from AI infrastructure solutions to data science toolkits and complete AI platforms to create and deploy ML models.  While these are powerful tools addressing varying use cases – these tools are not designed for FP&A teams.

Figure 5: AI General Vendor Landscape

Corporate performance management vendors are also investing in AI capabilities to support extended planning & analysis (xP&A) processes such as demand planning and sales planning.  As figure 5 illustrates well for AI vendors, CPM vendors will also solve the AI needs of their customers in different ways.

So what’s the lesson in all this?

Don’t let AI hype cloud the evaluation process.  Start with a clear understanding of “what” business outcomes your FP&A team is trying to achieve with AI and ML.  Identify “who” is using the solution and “how” the solution is unified into existing planning processes.

And with answers to these questions in mind, use the evaluation process to “get under the hood” to learn whether the solution will in fact unleash the organization from the key barriers that are holding FP&A back from moving beyond the hype.

Learn More

To learn more about how FP&A teams are moving beyond the AI hype, stay tuned for additional posts from our blog series or download our interactive e-book here.

 

 

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